Friday, 10 August 2018

The story behind Ikea's 'quirky' product names

IKEA founder Ingvar Feodor Kamprad, incorporated the name of his birthplace -- a small farm called Elmtaryd near the village of Agunnaryd, in the Swedish province of Småland -- and used the initials to christen his company.

from Times of India https://ift.tt/2npDJ0B
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